Friday, February 1, 2019

2020 Hoka Hey Motorcycle Challenge

The Medicine Show LLC is Pleased to Announce the
2020 Hoka Hey Motorcycle Challenge!

  • Beginning & ending in Panama City Beach, FL!
  • Kicking off on Sunday August 9, 2020 at 0600!
  • Canvassing nearly 10,000 miles within the lower 48 states!
  • Checkpoints in Vermont, New Mexico and Arkansas!
  • Once again, family can follow your trail as you travel around the country with tracking provided by US Fleet Tracking!
  • Be a part of the End of the Road celebration being held at the Wicked Wheel on August 22nd. 


  • We will be accepting applications from returning HHMC riders only beginning February 9, 2019. 
  • Ater a 6 month period, we will begin accepting new riders into the fold
  • We will accept 100 riders only for the 2020 Challenge. 
  • Deadline for applications will be June 9, 2020 - No Exceptions.
With so much support coming from Panama City Beach, this event will be one you won't want to miss so be sure to sign up early!!


Introducing Our Host Dealership
Harley-Davidson of Panama City Beach

Harley-Davidson of Panama City Beach, Florida has been selected as the exclusive host dealership of the 2020 Hoka Hey Motorcycle Challenge and we are thrilled!  We are honored to host and celebrate these impressive riders, that will not only put themselves to the ultimate endurance challenge, but also their motorcycles.  The passion that these participants have for their motorcycle and this Harley-Davidson lifestyle, is the reason why we love what we do!  We look forward to meeting each one of the 2020 Hoka Hey participants, and showing them why Harley-Davidson of Panama City Beach, is World Famous!  Stay tuned for more details of the Kick-off and Welcome Home parties at the PCB H-D dealership, and our Pier Park location, Beach Shack Harley-Davidson.


Fund Raising:

The mission of the Hoka Hey Motorcycle Challenge is to provide participants with an opportunity to test their fortitude and determination. By facing and overcoming obstacles along the way, participants are encouraged to journey into a deep and critical examination of their own motives, actions and beliefs and then to translate newfound strength and confidence into a willingness to act on behalf of others.

As participants in the Hoka Hey Motorcycle Challenge we expect you will endeavor to:

  • Enrich - to cultivate a philosophy of respect, honor, integrity and compassion
  • Empower – to promote self- determination and strength
  • Unite – to join together to incite positive action

In 2018, our riders fulfilled this mission by raising OVER $225K on behalf of more than 25 different charities around the globe!  We are so proud and grateful for the diligence and hard work that was put forth in accomplishing this amazing feat!!

Now...  Let's see what we can do in 2020!!!


Looking forward to seeing you all in 2020!!

Please don't hesitate to contact me directly at 605-890-0386 if you have any questions.

Beth Durham
Director of Operations
Hoka Hey Motorcycle Challenge

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