Monday, August 19, 2013

The Warrior Rides Again

Introducing Akicita (ah-kee-chee-dah) which is the Lakota word for Warrior.

Akicita joined the Hoka Hey family in 2010 when it was presented to us by a Veteran that we sponsored through the Sponsor a Veteran program.  Rider #322, Barry Goldweber (Bear), was the last rider to cross the finish line in Homer, AK; arriving there on the 8th of July after spending 18 days on the road!

Since that time, this extraordinary expression of gratitude has been sitting on a shelf in Jim’s man cave.  And while being seen and appreciated by us is nice, it is not what a true Hoka Hey warrior is meant to do.  So, the time has come for Akicita to hit the road…

Traveling to Milwaukee with Jeff Kohn (#168) will be just the beginning of his adventure.  From there, Jeff will hand Akicita off to a worthy Hoka Hey Challenger who will get to carry him home.  That rider will have one month or less to show him off and to show him around.  Traveling by bike, Akicita will venture cross country and perhaps around the world – taking pictures and telling stories as he goes.  Passing from one Challenger to the next, Akicita should change hands no less than 11 times before arriving in Homer, AK again in 2014!! 

Any one who would thinks they are worthy of carrying Akicita forward should meet Jeff at 7:00am by the Hill Climber sculpture at the Harley Museum in Milwaukee on Saturday August 31st (be sure to bring your Challenge coin).   

It is time for Akicita to see and be seen.  Who will be the one to carry him next?  

Tuesday, August 6, 2013

Moving On

As many of you already know, planning for the 2014 Hoka Hey Motorcycle Challenge™ is currently underway and applications will soon be accepted for participation in this extraordinary endurance rally. 
While planning for the 2014 event, we have carefully reviewed the last four years to identify improvements to be made going forward.  We are doing everything in our power to position the Hoka Hey Motorcycle Challenge as an annual, iconic experience that makes history in the annals of American motorcycling and, in order to do that, we intend to assemble a Board of Directors that will be responsible to make decisions and carry out the day-to-day operations of the Challenge from now on

Before founding the Hoka Hey Motorcycle Challenge™, Jim Red Cloud led a
 Pine Ridge, South Dakota, legal practice known as the Red Cloud Law Firm and in a note written to Challengers and their supporters, Jim said "My involvement with the firm is expected to escalate and I will not be able to give enough of my attention to the Hoka Hey Motorcycle Challenge going forward".  Please see the letter to read more about the reasoning behind Jim's decision to move on.  

The 2014 event begins on July 20, 2014 and covers approximately 7,500 miles between Key West, FL and Homer, AK - using a new route to connect two favorite destinations.  This year, all riders who follow the rules of engagement and arrive at the finish line by the 2nd of August, will be eligible for the prize drawings that will take place at the "End of the Road" party in Homer.  PLUS; following the  precedent set in 2013, trophies will be awarded to the four 

riders that participate in the true spirit of the Challenge and exhibit RESPECT, HONOR, INTEGRITY and COMPASSION during the event.  

Although there will be other changes like these, the Board of Directors promises to uphold the same mission of the event along with the hard-core intensity that everyone has come to expect from the Hoka Hey Motorcycle Challenge!  
Be sure to keep an eye on the website ( for applications or call me at 605-890-0386 to get more information about the Hoka Hey Motorcycle Challenge™.  

Hoka Hey! 
Bring your friends and share in the glory!  
 Sign Up Early for 2014!!

We would love to see more riders at the starting line on July 20th, 2014
so tell your friends & family to contact us now to register for the event that continues to change lives & shape ideas!  

Are you prepared to lose yourself in order to find yourself?  

Are you at peace within?  

Or are you still seeking!?!

 *Please read all forms carefully before submitting your application package.