Monday, February 28, 2011

Stop by our booth during Daytona Bike Week!

Bruce Rossmeyer’s Daytona Harley-Davidson, also known as Destination Daytona, have been ongoing supporters of the Hoka Hey Challenge.  Last years winner, Will Barclay and Tramp Stamp rider, Terry Rogue will be on hand to discuss their personal riding experiences. We are honored to be apart of Destination Daytona this year!
Be sure to stop by the booth and register for the best motorcycle challenge!

Tuesday, February 22, 2011

"Diga adiós a México"

Mexico is off the route for the 2011 Hoka Hey Motorcycle Challenge!

We have carefully considered the situation in northern Mexico including riding into this area and seeing for ourselves.  What we found was not very promising.  It seems to us that proceeding with our plans to have the route go through northern Mexico may put our participants at substantial risk.  This obviously is not an acceptable situation for us to continue to pursue.  In order to avoid the situation in Mexico, we have decided to eliminate that first leg of the trip altogether and will hold the start of the event in Mesa, AZ.  As we are riding through a significant portion of California along the northern coast of the state, the coast to coast and California content of the route will be maintained.  The ride would go from the Golden Gate to Nova Scotia.

Chester's Harley Davidson of Mesa, AZ will be the host for the 2011 pre-challenge kick off party. Together we will be coordinating the event with live music, food and drinks. Watch our blog and website for updates!!

Tuesday, February 15, 2011


New Sponsor for 2011 Hoka Hey Motorcycle Challenge Announced

The Hoka Hey Motorcycle Challenge announced today that Harley-Davidson Motor Company will provide marketing and promotional support for the 2011 Hoka Hey Motorcycle Challenge.

The Hoka Hey Motorcycle Challenge will present the world’s greatest long distance endurance motorcycle event in August of 2011. The event, the second annual in a series, will begin in Phoenix, Arizona and travel through all forty-eight contiguous States and Canada to Nova Scotia. The route will travel over 10,000 miles requiring passion and determination to complete. The event is open to all riders of Harley-Davidson motorcycles. Riders can ride the entire route or segments within the route.

We’re excited about what the Hoka Hey Motorcycle Challenge represents to our riders,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The new direction of being more about a personal test of touring endurance, where rider and machine stretch the boundaries of long-distance touring, appeals to us. It’s a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles. 'Hoka Hey' translates to 'It's a good day to ride!' and that is always the case on a Harley.”

The Hoka Hey is about being the greatest endurance motorcycle event ever held and we are very excited to become associated with the greatest motorcycles ever built,” said Jim Red Cloud, founder of the Hoka Hey Challenge. “Harley-Davidson's support and guidance will certainly enhance this ambitious event.”

The first twenty-five participants to reach the finish and who ride the complete stipulated route will be recognized as winners and be eligible for monetary awards. Each rider will have the opportunity to designate a selected "home Harley-Davidson dealership" when they enroll. The home dealers of the top five finishers will be eligible for awards and recognition alongside the riders.

There will be fifteen check points along the route located at Harley-Davidson dealers where participants must check in as they ride the route. In addition to being an event sponsor, Harley-Davidson is exploring hosting a check point at the Harley-Davidson Museum in Milwaukee, Wisconsin.

For further information about the Hoka Hey Motorcycle Challenge or to obtain enrollment information, visit the event's web site or contact the office at 480-649-1071 or

Be sure to check out our new and improved website

Saturday, February 12, 2011

We love our sponsors!

CHESTER’S Harley-Davidson will provide the highest possible quality products and services to the customers in our area, in a fair, courteous, and professional way.

The freedom to ride is at the heart of the business.  Ask E.B. Chester about the business structure of the Chester family of Harley-Davidson dealerships and he'll tell you:
"It's a family business.  Craig is the President who oversees the daily operations.  Cliff is the new Business Development and Finance Officer.  The wives are Directors and really call the shots.  I'm the Chief Rainmaker and quality control fanatic."
The family runs a growing motorcycle business in six locations ranging from Idaho Falls Idaho, Jackson Wyoming, Twin Falls Idaho, Mesa Arizona and now Reno Nevada.  All three Chester's are on duty at the dealerships.  You can see E.B. Chester many times having a burger with customers during the weekly Saturday "Party on the Patio" event at the Mesa location.
Beat the crowd and sign up for the best motorcycle challenge here

Wednesday, February 9, 2011

See us at

We will be setting up at the Easyriders Show in Columbus, Ohio at The Greater Columbus Convention Center.