Tuesday, February 15, 2011


New Sponsor for 2011 Hoka Hey Motorcycle Challenge Announced

The Hoka Hey Motorcycle Challenge announced today that Harley-Davidson Motor Company will provide marketing and promotional support for the 2011 Hoka Hey Motorcycle Challenge.

The Hoka Hey Motorcycle Challenge will present the world’s greatest long distance endurance motorcycle event in August of 2011. The event, the second annual in a series, will begin in Phoenix, Arizona and travel through all forty-eight contiguous States and Canada to Nova Scotia. The route will travel over 10,000 miles requiring passion and determination to complete. The event is open to all riders of Harley-Davidson motorcycles. Riders can ride the entire route or segments within the route.

We’re excited about what the Hoka Hey Motorcycle Challenge represents to our riders,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The new direction of being more about a personal test of touring endurance, where rider and machine stretch the boundaries of long-distance touring, appeals to us. It’s a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles. 'Hoka Hey' translates to 'It's a good day to ride!' and that is always the case on a Harley.”

The Hoka Hey is about being the greatest endurance motorcycle event ever held and we are very excited to become associated with the greatest motorcycles ever built,” said Jim Red Cloud, founder of the Hoka Hey Challenge. “Harley-Davidson's support and guidance will certainly enhance this ambitious event.”

The first twenty-five participants to reach the finish and who ride the complete stipulated route will be recognized as winners and be eligible for monetary awards. Each rider will have the opportunity to designate a selected "home Harley-Davidson dealership" when they enroll. The home dealers of the top five finishers will be eligible for awards and recognition alongside the riders.

There will be fifteen check points along the route located at Harley-Davidson dealers where participants must check in as they ride the route. In addition to being an event sponsor, Harley-Davidson is exploring hosting a check point at the Harley-Davidson Museum in Milwaukee, Wisconsin.

For further information about the Hoka Hey Motorcycle Challenge or to obtain enrollment information, visit the event's web site http://www.hokaheychallenge.com/ or contact the office at 480-649-1071 or info@hokaheychallenge.com.

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  1. Congrats! Never understood why HD didn't jump on the bandwagon sooner, it is a great match.

  2. The 2010 Hoka Hey was a breath of fresh air in a world where destructive political correctness and unrealistic expectations and blaming others has become almost universal.

    I am psyched that Harley recognized the importance of this event. Improved management and resources means that the Greatest Motorcycle event in history is growing and will become even greater.

    My only complaint is that I have to wait until August. Can we do it monthly?

  3. I am glad to see that now that the Challenge has some creditability, that the Motor Company has come on board. This should silence many of those who have made a career of sorts out of trying to derail the Challenge.

    I have seen many naysayers whither away since the completion of the 1st Challenge as the evidence of it's validity became indisputable.

    I now am confidant that the last pathetic holdouts will find some other cause to try and make them feel better about their pathetic lives.

    We that have ridden the Challenge and those to come will have something within us that no one can take away. Not with words or deeds.

  4. Starting in Arizona now eh. That should be interesting. Just tell me where and when - I'll be there.

  5. this is great news ! is there any information about having a passenger with you can they pay the full entry fee and ride along? i have not seen anything regarding this? -aholecop @ twitter.com

  6. Mike...I believe it's gonna start in Mesa (suburb of Phoenix) at Chester's H-D. Seems like I saw that somewhere. I could be wrong. Wouldn't be the 1st time but for now......That's my story and I'm stickin to it.

  7. Hoka Hey Warriors can tell the anticipation for the start of Challenge is a heavy weight. So much to ponder, but yet try to carry on a normal life while waiting is almost impossible. The founders and the board are working very hard to ensure that this year Challenge is everything that last years was and more. I new last year being part of the very Challenge was going to mean something special. But now to see it is growing and more good things are happening, it is incredible to be part of it.

  8. I can't wait August is the month of my birthday so what a great way to spend it,out on your Harley sleeping in the dirt, taking on the elements with the most awesome group of warriors you will ever meet.

  9. Well the anticipation is building for me. Found out about the challenge last year about a week before the start. Sending my application and $$ in Monday AM for this year. Looking forward to meeting as many riders as possible. Anybody heading to Phoenix from the STL MO area? Let me know, maybe we'll start our journey from there.

  10. I am riding my Road King in April from South Florida to AZ to get it in place for the race. Any sugestions where I can leave it till Aug?

    Glad to see the Motor Company on board. See you at the start.

  11. I have room in my garage. I live about 100 miles NW of Phoenix. I can drive you back down to Phoenix and pick you up when you come back.