Chester's Reno HD is a checkpoint!!

Chester’s Reno Harley-Davidson is located in Reno, Nevada the “Biggest Little City in the World”. Gateway to the Sierra Nevada Mountains Reno is located on the I-80 corridor, just 30 minutes from beautiful Lake Tahoe, world class skiing and the Wild Wild West mining town of Virginia City. The  Reno area  and Sierra Nevada mountain are home to some of the world’s finest motorcycle riding.

Hosting a large Rental Department Reno Harley-Davidson see’s riders from all over the world who come to experience the mountains, lakes and high desert our area has to offer. Yes, of course there are the casinos and nightlife too!

Operating first as Harley-Davidson of Reno, then as Reno Harley-Davidson and now as Chester’s Reno Harley-Davidson the dealership has been in existence in Reno for over 30 years. Purchased in 2010 by the Chester Family of Mesa Arizona Reno Harley-Davidson is one of 7 Harley dealerships in the Chester Family operation.

EB Chester, owner of Chester’s Reno Harley-Davidson, was one the founding sponsors of the Hoka Hey Challenge last year. Setting off from Mesa, AZ he and his riding group first rode to Key West, Fl for the start of the event. Quite a long distance ride before the actual challenge started. An accomplished long distance rider, he completed the ride to Homer, Alaska along with Travis Metcalfe husband of our General Manager Debbie and several others. This year EB has been intimately involved in the planning for the 2011 Hoka Hey.

Chester’s Reno Harley-Davidson is proud to serve as one of the checkpoints in 2011 for this Harley-Davidson only event! We will be ready for the riders with food, refreshments, and other amenities.

Stop by and see us during the Challenge or anytime!

Traveling on to the Third Checkpoint

Leaving Reno, the course goes for a short distance of interstate highway toward Donner Pass and then turns south and follows the western shore of Lake Tahoe south back into California through the Sierra Nevada Mountains and on through Sacramento to San Francisco.  After giving everyone a sufficient dose of urban traffic, we will intersect CA 1 north in downtown San Francisco and follow it across the wonderful Golden Gate Bridge.

Coming off of the Golden Gate at its north end, we will continue up the California coast on CA 1 and enter Oregon where we will continue up the coast on OR 1.  This will prove to be a long, tourist intense, route which goes along the rocky coast and through the historic California Redwood forests.  Near the northern end of OR 1 we will go east to intersect the Columbia River at Portland.  Crossing the river into Washington, we will ride east along the north shore of the river through the famous Columbia River Gorge, the epicenter of wind surfing in the United States.

Coming out of the Gorge, we will continue east through lower Idaho and into Montana, riding over the continental divide for the first of many times. Our route goes through the Bitterroot Mountains and crosses the divide at the Lolo Pass, One of America’s great mountain passes.  One of many we will experience.

At the eastern end of the Lolo Pass we will come into Missoula, Montana and then, continuing east, pass by the south end of the Bob Marshall Wilderness area while traveling on to Great Falls, Montana and Big Sky Harley-Davidson, our third checkpoint.

HDMC to show recognition on their FB page!

Harley Davidson supports Hoka Hey!

The Hoka Hey Motorcycle Challenge

August 5th, 2011, the Hoka Hey Motorcycle Challenge™ will present the world’s greatest long distance endurance motorcycle event.  This year’s event will begin in Phoenix, Arizona and travel through all forty-eight contiguous States and Canada to Nova Scotia.  The route will travel 10,000+ miles and will require passion and determination to complete.  The Hoka Hey Motorcycle Challenge is open to riders of all Harley-Davidson® motorcycles. 

Participants are not required to ride the entire route to be recognized as a Hoka Hey Challenger.  Riders will be permitted to start from any checkpoint or end at any checkpoint and still earn a place on the Hoka Hey roster along with a Challenge coin and number. 

Riders cannot win cash prizes unless the entire route is traveled within the rules of HHMC 2011 - but - by becoming a Hoka Hey Challenger; your name will be immortalized. 

Otherwise... Who will remember your name?

The second leg of the Challenge!

When leaving Las Vegas Harley-Davidson we will ride the full length of Freemont Street, the historic downtown portion of Vegas' "Strip".  We will then continue on the Las Vegas Strip past the world’s most magnificent concentration of Casinos.  We will then turn west and ride through Pahrump and on across Death Valley into California and up against the east slope of the Sierra Nevada Mountains.  Death Valley, while only one hundred miles across, will separate the men from the boys in the August heat.  It can get to 125 degrees, plus on a good day.  Even at night it can be over one hundred degrees.  Going north along the Sierra Nevada Mountains, we will turn west and ride into Yosemite National Park, past El Capitan, the Alwanee Lodge and the other great features of Yosemite Valley. 

Departing Yosemite we will ride through the historic gold fields of the Sierra Nevada Mountains and on up the eastern shore of Lake Tahoe into Reno, Nevada and Chester’s Reno Harley-Davidson, our second check point.

Stay Tuned there is so much more to come!

The Course Description Just Released!

Departing the start at Chester's Harley-Davidson, in Phoenix, Arizona we will travel north to Fountain Hills, Arizona where we will go through the back woods on surface roads to Carefree and Cave Creek, Arizona, the epicenter of motorcycle activity in the Phoenix Valley.  This area is the home of both Sonny Barger and Vaughn Beals.  Sonny is widely known as the founder of the Hells Angels.  Vaughn is less well known but was the leader of the group of twelve Harley executives who purchased Harley-Davidson from AMF and set it on the road to becoming what it is today. 

Continuing northwest in Arizona, we will go through Wickenburg and on to Prescott, the historic old western territorial capital of Arizona and then on to Jerome, a former mining community now a tourist and art colony.  Jerome is truly a vertical town built on the side of an impressive mountain.  From Jerome we will travel through Sedona and on north to Flagstaff by way of Oak Creek Canyon.  The roads into Prescott, Jerome and Oak Creek Canyon are really great, highly technical motorcycle roads with some impressive vistas.  Departing Flagstaff, we will go northwest toward the Grand Canyon on surface roads and then back south to join I-40 west for a brief distance.  We then turn onto a segment of Old Route 66, which still exists, and still has historic buildings and signage along its route.  We will go through Peach Springs on route 66 which was the town which inspired the fictional town of Radiator Springs in the movie Cars.  A town the interstate bypassed which still struggles to exist.

Coming into Kingman on Route 66, we will turn north and cross Boulder (Hoover) Dam into Nevada.  This may be one of the last rides across this historic dam as a new bridge is replacing the road across the top of the dam and this historic access will likely be closed for all time.  From Boulder Dam we will go into Las Vegas and Las Vegas Harley-Davidson, our first check point.  

And that folks is your first stretch of the challenge!! 

Stay posted for more details of the next leg of the route!It only gets better!!

Monthly News!!!

Our Monthly newsletter just went out and this is what You could of missed!!

In 2010 we put on an event that was a once in a lifetime opportunity, where  Will Barclay walked away with a half a million dollars. In 2011 we decided that it needed to be a little different, with pay outs to the top 25 finishers, totaling $500,000. The first finisher will receive 250k, and the prizes  will paydown to the 25th finisher.

Harley-Davidson To Sponsor Hoka Hey Challenge (HHC) This Summer   On Friday, April 8th, Harley-Davidson Motor Company notified its dealer network of the MoCo's sponsorship of the Hoka Hey Motorcycle Challenge (HHC) this August.  Scott Beck, General Manager, North American Marketing Operations said "We look forward to shining a light on Harley-Davidson's extraordinary riders and motorcycles as they take part in this incredible journey."  Watch for more news about Harley-Davidson's involvement in upcoming issues of HOG Magazine, H.O.G. email blasts, and on the Hoka Hey website (www.hokaheychallenge.com).

Designating a Dealership On August 5, 2011 the greatest motorcycle endurance rally in history will take place and we would like to give back to the people who help spread the word of the event.  To help encourage participation, we are offering an incentive for Harley-Davidson dealerships to sponsor a rider.  When they sign up for the Hoka Hey Motorcycle Challenge, participants will have the opportunity to designate a Harley-Davidson dealership as their "Designated Dealer."  Dealerships that sign up or sponsor riders will secure placement as that rider's Designated Dealer and will be eligible to receive monetary awards and recognition alongside the top 5 finishers. This is the kind of recognition that says a store knows what it takes to provide great customer service!       Any one that is seeking sponsorship might mention this to their local dealership and watch the light click on!!

Riding the Route Participants are not required to ride the entire route to be recognized as a Hoka Hey Challenger.  Riders will be permitted to start from any checkpoint or end at any checkpoint and still earn a place on the Hoka Hey roster along with a Challenge coin and number.  Riders cannot win cash prize unless the entire route is traveled within the rules of HHMC 2011 - but - by becoming a Hoka Hey Challenger; your name will be immortalized in the Harley-Davidson Museum in Milwaukee, WI.  Otherwise... How can you be certain that anyone will remember your name?

Broken Spoke Campground Last summer, a crowd of Hoka Hey riders, fans and motorcycle enthusiasts gathered at the Broken Spoke Campground in Sturgis, SD to celebrate the Hoka Hey Motorcycle Challenge and witness the award presentation to the event's winner. First place finisher, Will Barclay of Highlands, FL, proudly held up one end of a huge presentation check in the amount of $500,000 as event organizer, Jim Red Cloud pronounced him, "the toughest motorcycle rider on the planet... at the moment." Barclay was already half-a-million dollars richer, having received the actual funds through a wire to his bank account on July 29th.   In 2011, Challengers are traveling from Phoenix, AZ to Nova Scotia, Canada with a stop over in Sturgis during the rally and the Broken Spoke Campground will be involved this year by hosting a checkpoint!! Riders will not be required to layover here - but - the option will be available as the Broken Spoke has agreed to provide a complimentary area designated for the challengers to stay and rest. We are sure that by the time you reach Sturgis, you will have some great stories to tell. So park your bike and set camp.  Set a spell, Take your shoes off...

Be at Chester's Harley-Davidson this August for the start of this epic adventure!!  We look forward to seeing you there!    Until then... HOKA HEY!!! Beth Durham Hoka Hey Motorcycle Challenge

Oldest Harley Dealer showing support!

A.D. Farrow Company, Harley-Davidson is honored to become a checkpoint for the 2011 Hoka Hey Challenge. The A.D. Farrow name is one that is rich with history and we are eager to take part in the beginning of a tradition and a new chapter in motorcycle history with the prestigious and exhilirating Hoka Hey Ride. 

 A.D. Farrow Company, Harley-Davidson is America's Oldest Harley Dealer™. In 1912 A.D. Farrow bought his first Harley-Davidson motorcycle in Nelsonville, OH and the making of history was in the works. In 1924 the Dealership was moved to Columbus, OH.  A.D. Farrow Company has truly withheld the test of time, surviving the Great Depression, and flourishing into a dealership that prides itself on its rich past and role in the Harley-Davidson community and the community at large.

 A.D. Farrow Company, Harley-Davidson will be turning 100 years old this February and we could not think of a better way to celebrate than by being apart of the Hoka Hey Ride.  This monumental birthday is a celebration of everything A.D. Farrow Company, Harley-Davidson has become and what we will strive to be in the next one hundred years. By stopping at A.D. Farrow Company, Harley-Davidson you are not only stopping at a Dealership but stopping at a tangible piece of Harley-Davidson history.