Meet The New Rider # 1340 Alex Alpert

 

My name is Alex Alpert, Rider #1340 from Groton, MA. Motorcycles have been part of my life for as long as I can remember. I started out tearing through trails on dirt bikes as a kid, but it was a close family friend, Sonny Chouinard, who truly set my path in motion. Sonny "brainwashed" me early on into becoming a loyal Harley-Davidson enthusiast, and by the time I turned twenty, I had my first Harley road bike. For twenty-five years, I was a casual rider, hitting the open road whenever I could but everything changed when I found a group of like-minded riders at my local Framingham 1264 Elks Lodge. That community reignited my passion and pushed me to start putting on serious miles. In 2020, I discovered endurance riding and realized it was more than just a test of stamina, it was a journey of self-discovery. Along the way, long-distance riding has introduced me to some of the greatest people on the planet, riders whose determination, humility, and heart inspire me to ride more and live life to the fullest. As a father to my two adult children, Jake and Zoe, I strive to show them what it means to live fully, to chase dreams, embrace challenges, and find freedom in the journey.

Over the past few years, I've developed a deep passion for long-distance and scavenger-style rallies, events that demand strategy, focus, and grit as much as endurance. Each rally is a mental and physical puzzle, pushing me to ride smarter, think faster, and adapt to whatever the road throws my way. That drive led me to the ultimate challenge, the 2025 Iron Butt Rally, a grueling test of skill, precision, and perseverance. Completing that event only fueled my desire to go further and dig deeper. The Hoka Hey Motorcycle Challenge feels like the next evolution of that journey. It's a ride that tests not only endurance but heart, integrity, and resilience. I want Jake and Zoe to see that growth doesn't stop when you reach a goal, it's a lifelong pursuit that begins again at every new starting line.

This year, my ride carries a deeper meaning. I'm riding to support the Boston Bear Cubs, a local hockey program for athletes with special needs, and a family friend, Matty Marcone, whose strength, determination, and heart inspire everyone around him. Hockey has always held a special place in my life. I grew up playing it and later watched my son Jake fall in love with the game just as I did. Supporting Matty and the Bear Cubs allows me to combine that lifelong connection with a cause centered on teamwork, inclusion, and perseverance. Riding for them reminds me that every challenge can serve a greater purpose. Each mile of the Hoka Hey will be dedicated to Matty, the Bear Cubs, and to showing Jake and Zoe that the best rides in life are the ones that help lift others up along the way.