
The Toughest Ride for the Toughest Riders on Earth! 10,000 Miles of Pure Adrenaline!! The Hoka Hey Motorcycle Challenge is a grueling battle of endurance and determination! Join us and test your abilities to navigate, endure and persevere along some of the most technical roads in North America. Check out the web site at www.hokaheychallenge.com or contact the organizers for more information (info@hokaheychallenge.com).

My name is Jason “Ronimo” Brown and by day I work for Angelo State University as an Assistant Director of Instructional Design and Adjunct Instructor. I love the outdoors and wish every day that I had chosen a career path that would have gotten me back outside. My motorcycle is my way of getting back out there, seeing all the great things on this earth and meeting all the different people you come across on the road.
I first heard of the Hoka Hey Motorcycle Challenge around 2014 which started my intrigue. Due to life situations, I knew I could not participate at the time, so I forgot about it. In 2020, I was talking to some guys about dream rides and was reminded of the HHMC. In 2022, I had the great opportunity to complete the Kiksuya Hoka Hey (’22) as an elite rider and participate in the Chiqinik Gheli Hoka Hey (’24). It sounds crazy to most, especially to my wife, but for me every time I ride this challenge, it is a call I answered, and I am answering again in 2026. This year, I am setting some new personal goals and looking to see what this experience will bring. I have no doubt this ride will have a profound effect on my life as the last two have.
As part of the 2026 Hoka Hey, I will once again be riding as a Mile Monster. Raising money and awareness for our Heroes: boys with Duchenne Muscular Dystrophy (DMD). Mile Monsters Inc. is a 501(c)(3) nonprofit which hopes to raise awareness of DMD, but also to inspire and motivate people. We ride to make the world a better place. Money raised helps children affected by DMD, as they fight circumstances beyond their control.
Fundraiser link: DONATE
~Jason "Ronimo" Brown
~HHMC #1050
Hello there fellow HOKA riders, WALDO (Justin) here from the Great Lakes State of Michigan. I first heard about the Hoka Hey Motorcycle Challenge while on a beer run down to Knoxville Tenn to see a fellow club member. We ran into a veteran of the ride at a fuel stop and he filled us in on the numbers tagged on his ride. He too was on his way home from a beer run from NC to Michigan.
When not out on two wheels I am a Sgt with the Detroit Fire Department. With my great firefighter schedule, and the blessing from my soon to be wife, I have been able to put some good miles on two wheels all thru the US. I've been fortunate to complete the 48 states in 10 days, and most recently a trip to Deadhorse AK to take a dip in the arctic ocean. Thru Detroit Fire Dept I was exposed to the AXEMEN MC. The AXEMEN MC was founded in 1998 in Detroit by a small group of professional IAFF fire fighters and has grown to 35 chapters from Washington to New York, South Carolina out to Arizona. Even a chapter located in Windsor Canada. All of our chapters are a 501(c)(3) and hold multiple fundraising events throughout the year benefiting charities.
In Detroit we have worked closely with many different causes but the one that is near and dear to me is the Great Lakes Burn Camp. Funding raised sponsors burn injured children at the Great Lakes Burn summer and winter camps. The camp provides a unique experience promoting self esteem, confidence and healing while being with other burn injured kids. They also offer scholarships for campers to attend college or trade schools.
To me the HOKA HEY Challenge is just that, a challenge of oneself. We have all been out on the road for long days and tons of miles. But I've always had that gps to get me where I need. I've always had that hot shower and bed at the hotel when I stop. Or those brothers riding next to me to push that extra fuel stop. This is something that I'd never do on my own. Can't wait to see everyone in Woodstock.
This will be my 3rd Hoka Hey Motorcycle Challenge. I was able to finish in 2018 after having an engine blowup and spending 3 days at Taboo Harley Davidson in Alexandria, LA. I missed the end of the road party by only a few hours. In 2020 I had an accident with fellow Hoka Hey rider Kenneth Andrews. This was definitely one of the worst experiences of my life. I relive that moment often and still have not figured out how it happened other than I had a momentary loss of concentration. Thankfully, we both have recovered and are riding again.
The Hoka Hey sends us down some challenging routes and I’ve never been afraid to ride new and challenging roads. The Hoka Hey just confirmed that I can do anything! I really think the absolutely best advice for new riders is ride your own ride and know that whatever plan you think you have, it will change on the road and you will change along with it! For me, it’s funny that now as I’m out on the road, I look at places and think “Hmmm, that would be a good place to sleep for the night”
Family and friends have been super supportive, but understandably worried at the same time. The tracking of Fleet Tracker does ease their worries some. When stopped for the night, I try to remember to send a text letting them know that I’ll be resting for a few hours.
My chosen charity is The Special Olympics in honor of my sister Debbie. She was a participant for many years until she passed in 2014. The hardest thing about fundraising for me is finding the time to do events for the fundraising. Facebook is a great tool to get the word out and I have used their charity donation feature with lots of success.
Ken Cowart
Hoka Hey rider #907