My name is Brad Luepnitz, rider #1143. Some call me “LOGIC”. I grew up in
northern Michigan where I enjoyed skiing and snowmobiling during the cold
winters. I went to college and earned an engineering degree from Michigan Tech.
From there I moved on to the University of Wisconsin at Madison where I
completed my master’s. Upon graduation in 1987, I joined a global consulting
firm in Milwaukee. During my 30-year career with that firm, I served hundreds of
clients, worked in over 30 states, and visited more than 20 countries.
Along the way some important things happened. In 1995 I bought my first
motorcycle, a new Harley-Davidson Sportster 1200. I had never ridden a
motorcycle, and I didn’t know anyone that owned one. To this day I can’t explain
why I did that. I learned to ride, and in 1996 I bought a new Road King. I was
hooked, and motorcycling became my thing. In 1998 I moved to Miami for work.
Although I had been raised in a Christian home, it wasn’t until 2003 that I
committed my life to Christ. I married my wife, Fay, in 2004. In 2016 I retired and
moved to Punta Gorda, FL. I joined the boards of a couple of non-profits that I
support. Fay and I enjoy spending time with friends and family, volunteering,
traveling, staying fit, golfing, dining, boating, and riding motorcycles.
northern Michigan where I enjoyed skiing and snowmobiling during the cold
winters. I went to college and earned an engineering degree from Michigan Tech.
From there I moved on to the University of Wisconsin at Madison where I
completed my master’s. Upon graduation in 1987, I joined a global consulting
firm in Milwaukee. During my 30-year career with that firm, I served hundreds of
clients, worked in over 30 states, and visited more than 20 countries.
Along the way some important things happened. In 1995 I bought my first
motorcycle, a new Harley-Davidson Sportster 1200. I had never ridden a
motorcycle, and I didn’t know anyone that owned one. To this day I can’t explain
why I did that. I learned to ride, and in 1996 I bought a new Road King. I was
hooked, and motorcycling became my thing. In 1998 I moved to Miami for work.
Although I had been raised in a Christian home, it wasn’t until 2003 that I
committed my life to Christ. I married my wife, Fay, in 2004. In 2016 I retired and
moved to Punta Gorda, FL. I joined the boards of a couple of non-profits that I
support. Fay and I enjoy spending time with friends and family, volunteering,
traveling, staying fit, golfing, dining, boating, and riding motorcycles.
I first learned of the Hoka Hey Motorcycle Challenge while visiting Key West prior
to the inaugural
event. 
At that time, I was too busy with work to participate. I didn’t think about it again
until it came up in conversation during a motorcycle trip to Alaska in 2022. I
researched the Challenge and determined this was something I needed to do. At
60 years old, I need to know if I have what it takes to complete “The Toughest Ride
for the Toughest Riders on Earth”. I have met many participants; this is a great
community; I want to be part of it.
I have chosen to support my local church, Deep Creek Community Church (DC3),
where I attend and serve. The DC3 mission is to turn unchurched and unplugged
people into totally devoted followers of Christ. I can think of no more important
mission. I believe, “If it doesn’t matter in eternity, it doesn’t matter”. This helps
me put the trials of this life into perspective. It also reminds me of the awesome
responsibility we, as Christ followers, have to spread the gospel to the world. To
learn more or to contribute visit the DC3 site at: Deep Creek Community Church
At that time, I was too busy with work to participate. I didn’t think about it again
until it came up in conversation during a motorcycle trip to Alaska in 2022. I
researched the Challenge and determined this was something I needed to do. At
60 years old, I need to know if I have what it takes to complete “The Toughest Ride
for the Toughest Riders on Earth”. I have met many participants; this is a great
community; I want to be part of it.
I have chosen to support my local church, Deep Creek Community Church (DC3),
where I attend and serve. The DC3 mission is to turn unchurched and unplugged
people into totally devoted followers of Christ. I can think of no more important
mission. I believe, “If it doesn’t matter in eternity, it doesn’t matter”. This helps
me put the trials of this life into perspective. It also reminds me of the awesome
responsibility we, as Christ followers, have to spread the gospel to the world. To
learn more or to contribute visit the DC3 site at: Deep Creek Community Church
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